Cookies by Montón

New York, NY

Cookies by Montón is a New York City–based home bakery specializing in high-quality, freshly baked cookies sold by the bucket, known for bold flavors, generous portions, and a playful, community-driven brand.

Print Design
Digital Design
Content Creation
Web Development
Social Media Strategy
Social Media Management

The problem

After establishing their brand, they needed support launching their website and products, defining a clear brand persona, building an online community, and creating merchandise that felt cohesive, fun, and true to their identity.

How we solved it

We photographed their products, built an online shop, and developed social media content to launch each cookie flavor. Working closely with the founder, we crafted video scripts to shape a strong digital presence and led the design, photography, and launch of their merchandise.

Website assets creation and design

Website homepage featuring five cups of cookies with green labels reading 'cookies by monton' and text 'Today's specials' above, with navigation menu at top and a green 'Add to cart' button below.

Merch design and launch

A green baseball cap and a beige tote bag with green straps hanging on a wooden post in a field of dry tall grass during the daytime. The bag has a cute face and the text 'cookies by montón' printed on it. The image promotes the Montón '25 Collection available for pre-order from November 1st to 11th.
A tote bag with a smiley face and moon design hanging on a wooden post in a field of tall grass and white flowers, with a clear sky in the background.
A green Montón Hat cap resting on a wooden fence post outdoors, with a field of tall, dry plants and a clear blue sky in the background.
A holiday dinner table with a center vase of red, yellow, and orange flowers, surrounded by festive tableware including Santa-themed cookie jars labeled "cookies by monti," drinking glasses, plates with Christmas tree designs, napkins with holly decorations, and a "Happy Thanksgiving!" message overlay.

Visuals for social media

Person wearing a white shirt and dark apron holding several containers of cookies labeled "cookies by montón."
Person holding three stacked containers of cookies from cookies by Monton, wearing a teal apron with the same logo.

Product launching

Close-up view of several disposable cups with a green and white logo featuring a cute smiling face, with an individual in the background holding a coffee cup.
Two containers of cookies by Montón, one large and one small, placed on a bed of fallen autumn leaves. The containers are green with white lids, and the smaller container is stacked on top of the larger one.
Assorted cookies in Montón-branded cups and containers sitting on a red surface, with Christmas decorations and a Christmas tree in the background.
A cup of cookies by montón with three cookies on top, a glass of milk, and a sealed container with a face on it, sitting on a green surface outdoors with a park bench and trees in the background.
Close-up of a hand holding a chocolate cookie over a white bowl filled with milk. Several more dark, crispy chocolate cookies are on a tray below.
Hand holding a coffee cup with the words "cookies by monton" printed on it, with a handful of macadamia cookies being dropped into the cup against an urban city street background.

Social Media Management

Collage of promotional images for Cookies by Montón, featuring cookies, cookies in cups, cakes, a Christmas tree, a snowman, people with cookies, and packaging.