Saint Peter’s Church

619 Lexington Avenue New York, NY 10022

Known as the “First Church of Jazz,” Saint Peter’s Church is an iconic Lutheran congregation in Midtown Manhattan. Renowned for its modernist architecture, it sits at the intersection of jazz, contemporary art, and social justice, hosting world-famous Jazz Vespers every Sunday since 1965 while serving the city as a sanctuary congregation and community hub.

Print Design
Digital Design
Content Creation

The problem

Saint Peter’s runs a wide range of programs, each with distinct timelines, languages, and printed material needs. Despite having a strong brand, visual identity, and rich historical assets, they lacked the internal capacity to consistently produce printed materials on time, often leading to last-minute workarounds.

How we solved it

We immersed ourselves in their visual identity and co-created a clear production workflow for each material, introducing a three-week-ahead print review process. This gave the team enough time to plan, prepare, and produce materials calmly and consistently—eliminating last-minute stress and ensuring everything was ready when needed.

The Key is Saint Peter’s Church’s quarterly printed community journal, bringing together events, announcements, and congregation interviews through a streamlined, on-brand editorial and production process that ensures each issue is delivered clearly and on time.

Page from a newsletter or magazine titled 'The Key,' published by Saint Peter's Church from January to April 2026. It includes articles about migration, planting seeds, and community activities. The page contains several black-and-white photographs of church events, a group of people giving a blessing, a gathering with a speaker, and others involved in church activities.
A community newsletter page with sections about local events, religious services, arts, and a tribute to Johann Sebastian Bach, including photographs of Bach and a woman speaking at an event.
A church bulletin from Saint Peter's Church in New York City, containing religious texts, hymns, and prayers in both English and Spanish, with a prominent black and white QR code on the right side.

Sunday Liturgical Bulletins support Saint Peter’s weekly worship in English and Spanish by delivering clear, on-brand printed materials that align with the liturgical calendar through a reliable, ahead-of-time production workflow.

Church bulletin for Saint Peter's Church in January 2026, featuring schedules of religious services, community events, and memorials, with sections in English and Spanish.

The Monthly Events Calendar highlights Saint Peter’s upcoming programs and gatherings in a clear, well-organized printed format, produced on a consistent timeline to keep the congregation informed and engaged.

A black and white poster for Saint Peter's Church advertising jazz music events from July 2025 to April 2026. It features four portraits of individuals, each associated with specific dates of performances, with the bottom text providing the church's address and event website.

Jazz Vespers Materials support Saint Peter’s signature worship service through cohesive, on-brand print assets—including newspaper ads, a quarterly poster featuring all musicians, and the weekly bulletin—produced on a coordinated schedule to ensure clarity, visibility, and consistency.

Instagram profile of Saint Peter's Church in NYC, featuring event promotions, musical performances, arts and faith activities, and images of church services and gatherings.

Content Creation
Social Media Strategy
Social Media Management

The problem

Saint Peter’s lacked a clear, effective social media strategy; their existing calendar didn’t reflect actual programming and failed to engage both the congregation and a wider audience.

How we solved it

We developed a content strategy and publishing calendar, and created content that aligns with real events, resonating with the congregation and attracting anyone interested in arts, liturgy, and jazz.

Interior of a church or chapel with wooden pews arranged in rows, a stage area to the right with white chairs, and a large pipe organ at the back. The ceiling is wooden with horizontal slats, and there are three people inside the space.
A schedule of Sunday activities for February in both English and Spanish, with lit candles and an icon of the Last Supper in the background.